Meet 3ina! You say it ‘Mina’, you wear it how ever you please! The bold makeup brand launched in South Africa last week Thursday and I’m excited about this addition to beauty bags around the country! To celebrate 3ina arriving on our shores, the multi-talented Anna-Belle of She Said asked if I’d collaborate with her and some other female creatives.
With such bright, highly pigment colours, we went for a light and airy feel with sculptural plants and flowers. To showcase the brand’s cult products like the 3ina Eyeliner Pen and the 3ina Highlighter, Hair and Makeup Liezl Leech played with texture and shape on our striking model Rosana. On a side note, co-founder Mark Eve’s was there on the night of the launch and told us the 3ina Eyeliner Pen was the first product in development and the last product to be finished. The hi-tech formula and non-drag brush and tip took long to perfect but make the product one of the brand’s best sellers.