Cruelty-Free Brands List

Thank you for visiting this page on cruelty-free brands, I really hope that you find this list useful. And a huge thank you to everyone who read my post On Going Cruelty-Free in the first place. The positive response was overwhelming and the support gives hope that a lot of readers will consider using more products that haven’t been tested on animals, or making the full switch to only cruelty-free cosmetics.

So what can you buy? I’ve done my best to compile a list reflecting  cruelty-free brands available on South African shelves and online stores and placed them into different categories.

To start with are brands approved by either PETA, Leaping Bunny– an international coalition of groups against animal testing- or our local authority, Beauty Without Cruelty South Africa.  Brands approved on one of the lists from the three cruelty-free organisations mentioned above but are owned by companies that cannot state they do not test on animals, follow on.

Next, is a list of brands who state that they do not test on animals, but are not  approved but any cruelty-free regulators. Lastly, are brands that I have emailed to ask about their animal tested policies, who responded to clearly indicated that they did not partake in animal vivisection or not.

You can click on almost all of the brand names to open a link to their website, a social media page or an online supplier. This list will be updated every two or three months as brands are added to the approved cruelty-free regulator’s lists or come to SA- or when they are no longer considered free from animal testing. If you know of a brand that you would like reviewed, please feel free to comment below or send an email using the contact page.

Brands approved by BWCSA, PETA or Leaping Bunny

Brands owned by Non Cruelty-Free Companies

Bare Escentuals (Shiseido)

Dermalogica (Unilever)


Pureology (L’Oreal)

Ren Clean Skincare (Unilever)

Smashbox (Estee Lauder)

The Body Shop (L’Oreal)

Tom’s of Maine (Colgate-Palmolive)

Urban Decay (L’oreal)

These are brands that I have contacted to enquire about their animals testing policies. These brands, or their representatives, have responded via email to confirm that they do not test the ingredients or final product on animals at any stage during the manufacturing process. They have also confirmed that they do not employ any suppliers or third parties to test ingredients, components or the final products on animals at any stage of the manufacturing process.





Ordinary Skincare

This list was last updated on the 12th of July, 2016

4 Comments Cruelty-Free Brands List

  1. Karen July 13, 2016 at 11:13 am

    The last section, where you have emailed the company – is this a DO test on animals or DON’T. We have just checked Ordinary Skincare and they say they only test on humans.

    1. Sheena July 13, 2016 at 4:37 pm

      Hi Karen,

      These companies have confirmed that they DO NOT test on animals, I will editing the wording to clarify. Sorry about any confusion caused.

      1. Karen July 14, 2016 at 7:02 am

        Thanks Sheena – I thought it must be a typo 🙂 Thanks for clarifying. I wish every company would get a certification like those at the top so there is no confusion and shoppers can buy with confidence.

  2. Julia July 20, 2016 at 5:49 pm

    I love this post Sheena! Thank you for the insight! When I really get into make up I’m definitely taking notes!!


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