Today we’re recapping the third and final day of Mercedes-Benz Fashion Week Joburg 2016, looking at AKEDO’s abstract collection, the amazing Pablo Picasso inspired work of SELFI and gender fluidity from Augustine. To see highlights from Day 2 of #MBFWJ16 A/W collections, click this link!
The AKEDO girl is growing up as the brand progresses, becoming more sophisticated while still retaining the youthful, graphic edge that is the essence of the brand. For #MBFWJ16, designer Eleni Labrou added her own accessories to the line up and offered an interactive choreography allowing attendees to view the collection in a much more intimate way. Drawing from the abstract school of art, clothing and accessories featured disparate facial features, oversized eyelet details with ribbon forming simplistic shapes and the layering of minimal shapes.
Augustine by Justine Coetzer has established a label that is entrenched in classic principles of tailoring but always urban and modern. This season saw a definite nod to the athli-leisure trend that’s dominated our Zeitgeist for years, but also acknowledged with genderless a bit of an 80’s power dressing moment for both genders and of course, the brands pillars of strength of combining skilful bespoke tailoring with what’s current on the streets.
SELFI designer Celeste Arendse bought Pablo Picasso to the catwalk with a grunge/ prairie girl twist. Backstage she told me that the muted and tonal colour palette was inspired by works of Picasso, but you can see it in the prints- both abstract and French Riviera stripes- and the neck scarves and berets too. This was also the first collection featuring menswear from Selfi, with oversized bat wing jumpers and pyjama suits being heroes of the day. Jacob’s collaboration with jewellery and accessory designer Gisele Human was also a crowd pleaser, using Picasso’s abstract, multi-dimensional portraits and nude figure drawings as a starting point for broaches.
All images courtesy SDR/ Simon Deiner